Every missed call, called back. Every lead, recovered.
When you’re on a roof, under a sink, or on another job, your phone still rings. Strawly texts and calls the customer back within seconds, qualifies the job, books the appointment, and follows up — before your competitor answers.
Missed calls are the most expensive thing in your business
Homeowners don’t leave voicemails — they call the next contractor on the list. Every unanswered ring is a job walking out the door.
of calls to small businesses go unanswered or hit voicemail
of callers who reach voicemail hang up without leaving a message
of callers who can’t reach you won’t call back — they call a competitor
How it works
The system runs on your existing business number. Nothing changes for your customers — except that they always hear back.
You miss a call
You’re on a ladder, driving between jobs, or with a customer. Busy, after-hours, and no-answer calls trigger Strawly automatically.
Strawly responds in seconds
An instant text-back and AI callback reach the customer while they’re still looking for help. Cedar qualifies the job — type, urgency, location — and answers common questions.
The job lands on your calendar
Qualified homeowners book an appointment on the spot. You get the full conversation, job details, and estimated value — not another voicemail to chase.
Run your numbers
You already paid for the phone to ring. See what the calls you’re missing could be worth.
Estimate your recoverable revenue
Approximately 30 missed calls and 6 additional booked jobs per month.
Illustrative estimate—not a guarantee of results.Common questions
Will customers know they’re talking to an AI?
Cedar introduces himself as Strawly’s AI assistant and is upfront if asked. Most customers just care that someone got back to them fast — that alone puts you ahead of every contractor who let them go to voicemail.
What happens if Cedar can’t answer a question?
He takes down the question, tells the customer you’ll follow up personally, and alerts you immediately. He never guesses at pricing or makes promises you haven’t approved — and a human handoff happens whenever judgment is needed.
Do I need new phone equipment?
No. The system works with your existing business number through call forwarding. Setup happens on our end — you don’t install anything, and your team keeps working the way it already does.
How fast is the response?
The text-back lands in seconds and the callback follows within a minute. Speed is the whole point — customers who hear back immediately rarely keep shopping around. Try it yourself: call (925) 281-1449, hang up, and see what happens.
Is there a contract?
No long-term contract. Ongoing service is month to month, and you can cancel anytime.
What does Strawly include?
Your complete system includes custom setup, unlimited call handling, follow-up sequences, script updates as your services change, call monitoring, the revenue recovery dashboard, and ongoing message and workflow optimization.